North West Web Design >>Services
As well as actually building websites from the ground up North west web design also offer a wide range of other services aimed at generating more interest in your site, keeping the traffic heading your way & giving your visitors the best possible experience from your website, whilst keeping your site up to date, clean, efficient & ahead of the competition.
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Web Site Services
Optimisation (SEO)
Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing. Not all sites have identical goals for search optimization. Some sites seek any and all traffic, and may be optimized to rank highly for common search phrases. A broad search optimization strategy can work for a site that has broad interest, such as a periodical, a directory, or site that displays advertising with a CPM revenue model. In contrast, many businesses try to optimize their sites for large numbers of highly specific keywords that indicate readiness to buy. Overly broad search optimization can hinder marketing strategy by generating a large volume of low-quality inquiries that cost money to handle, yet result in little business. Focusing on desirable traffic generates better quality sales leads, resulting in more sales. Search engine optimization can be very effective when used as part of a smart niche marketing strategy.
Promotion
Web site promotion is a very broad term and can cover many things, generally site promotion is the method/s adopted to raise a sites profile - which will ultimately create public interest & awareness resulting in traffic & potential repeat business.
Flyer Design
Promotional flyers designed for all purposes - we will take a list of specifics & come up with a design that reflects the nature of your business, whilst appealing to your target audience (please note we do not supply printing only the initial design)
Business Card Design
We will come up with an original design & layout exclusively for your company or business, be it web based or high street based, we can use a colour scheme suggested by you or we can create something for you. (please note we do not supply printing only the initial design)
Advertising Campaigns
We can set up & manage various types of web site advertising campaigns from 'pay per click' marketing on Google, Msn & Yahoo to running banner ad's or viral marketing campaigns to increase awareness, & traffic to your online business.
Link Finding Service
It is a well known fact that incoming & reciprocal links to a website if used correctly, can increase a sites page rank and credibility, not to mention the extra traffic brought from the incoming links, however finding the correct sites to link to in order to gain maximum benefit can be a difficult & time consuming task, so we now offer our professional services to cut out all the hard work - on your request we will compile a list of the best sites for you to link with taking into consideration site relevance & content, then all you need to do is mail the webmaster requesting a link exchange providing your site is up to date and would be mutually beneficial for the other webmaster there is no reason why they will not accept your request.
Extra Pages
As your online enterprise grows you may find the need to add more content to your site, we will replicate a page from your current site and add it for you, we will also link the page up for you and input any content you require going on your new page.
Newsletters
A News feature is a great way to let your users know about any events, offers, or promotions you have coming up, it's also a great way to keep in touch with your members & helps to remind them from time to time about the services you offer.
Ecommerce
Electronic commerce, EC, e-commerce or ecommerce consists primarily of the distributing, buying, selling, marketing, and servicing of products or services over electronic systems such as the Internet and other computer networks. The information technology industry might see it as an electronic business application aimed at commercial transactions. It can involve electronic funds transfer, supply chain management, e-marketing, online marketing, online transaction processing, electronic data interchange (EDI), automated inventory management systems, and automated data collection systems. It typically uses electronic communications technology such as the Internet, extranets, e-mail, e-books, databases, and mobile phones. We can incorporate various technologies into a site to enable the marketing of goods through your website.
Contact Forms
A must for any site - this is a more personalised way to allow your visitors to ask question regarding your site or service, a good contact form features drop down menus for visitors to select from (thus saving them a lot of typing) as well as maybe some form of market research or comments box about your site or how it was found which can be a valuable way to track where your vistors are coming from and what their requirments are.
Custom Email Pages
A custom email page is basicly a template layout which you can type your messages on, as opposed to using a plain white background you can send messages on a layout that incorporates your company logo, contact details and any other relevant information.
Keyword & Tag Analysis
We will assess your title, site keywords & meta tags for you, offering some advice and suggestion on what changes to these would better benefit you in the search engines.
Databases
Databases are are a very important backend to any website that hold and call information. One possible definition is that a database is a collection of records stored in a computer in a systematic way, so that a computer program can consult it to answer questions. For better retrieval and sorting, each record is usually organized as a set of data elements (facts). The items retrieved in answer to queries become information that can be used to make decisions. The computer program used to manage and query a database is known as a database management system (DBMS). We can incorporate a database into your website in order to enable many things such as user login, password storage, information retrieval & storage & much more.
Site Management
We now offer a site management service - this can entail anything from monthly text updates to ongoing content management and support.
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